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Privacy Policy

The Book Exchange is committed to protecting your privacy. We
have established this Privacy Policy and are providing it to you so that you can
understand the manner in which we collect and use your information and the
efforts we use to protect it. Please note that this policy is for The Book
Exchange; it does not apply to other sites that you may link to from our site.
Please check the privacy policies on those sites for more information.

Business Information - The Book Exchange is
a retail college bookstore located in 
<st1:place>
<st1:City>
Morgantown</st1:City>,

<st1:State>West
Virginia</st1:State></st1:place>,
in the 
<st1:country-region>
<st1:place>United
States of America</st1:place></st1:country-region>.
In addition to the community here at 
<st1:City>
<st1:place>
Morgantown</st1:place></st1:City>,
we serve students, staff, and faculty from nearby 
<st1:place>
<st1:PlaceName>
West Virginia</st1:PlaceName>

<st1:PlaceType>
University</st1:PlaceType></st1:place>,
as well as our internet and mail order customers from around the country and
around the world. The address for our main store appears below.

The Book Exchange 

<st1:Street>
<st1:address>152
Willey Street</st1:address></st1:Street> 

<st1:place>
<st1:City>
Morgantown</st1:City>,

<st1:State>WV</st1:State> 

<st1:PostalCode>
26505</st1:PostalCode></st1:place>

Personal Information Collected - The Book
Exchange recognizes the need for consumers to control the use and management of
personal information. By personal information we mean information that can be
used to identify or contact an individual. This includes a first and last name,
a physical address, an email address, a student id number, or a phone number. If
you are visiting our site to browse merchandise or find information about our
business or our products, you do not need to provide any personal information.
If you decide to make a purchase, however, we do collect this information so
that we can provide you with the product or service you requested and so that we
can contact you with information regarding your order. 

Automatic Information Collected - Our
website makes use of various technologies to collect information about types and
versions of internet browsers used when accessing our web site. This
information, and information about internet IP addresses, as well as date and
time web pages are visited are stored in various security and traffic logs. Our
service provider reviews these logs, using statistical analysis, in an effort to
track and predict traffic patterns and estimate resource needs. Unless we are
tracking down a technical problem or we suspect either fraudulent behavior or
illegal conduct we do not trace specific user sessions.

Personal Information Use - The Book Exchange
uses personal information provided by you so that we can service your order.
Also note that we may need to transfer that information to our agents or
employees of our service providers. For example, we may need to provide your
address to a wholesaler or a shipping company that will ship a product directly
to you. We will only transfer the information to the extent necessary to provide
the requested information, service, or product to you. We will not sell or trade
your information to unrelated third parties. When you submit an order you will
receive an email confirmation from our system. As your order status changes you
may also receive notifications via email. These notifications are considered
part of our service and may not be disabled. We may also periodically send you
email notifications concerning products or services offered by our bookstore.
Any such notification will include instructions for opting out of future
mailings.

Third Parties - We do partner with other
third parties to provide various products and services. When you sign up for
these services or products we will share required personal information that is
necessary for the third party to provide the product or service to you. We take
reasonable steps to ensure that these third parties are obligated to protect
your information on our behalf. It is also against our policy to sell or trade
information collected online without consumer consent. We may, however, release
personal information if we are legally required to do so. If we are legally
compelled to release information to a third party, The Book Exchange, may or may
not notify you of this release. Notification will be at the discretion of The
Book Exchange and will be based on the nature and conditions surrounding the
release of information.

Information Control - Your customer profile
is accessible from our website and you may update it at anytime. Our web site
provides you with the ability to change your phone numbers, physical addresses,
and email address information stored in your profile. You may also write to us
at the address listed at the bottom of this policy to request that we make the
change for you.

Children - The Book Exchange's website is
targeted to college students and as such is not meant to attract children. We do
not intend to collect personal information from anyone we know to be under
thirteen years of age. If you are the parent or
guardian of a child under thirteen years of age and believe that your child has
disclosed personally identifiable information to us, please contact us so that
we may remove the child's information. 

Supplemental Technologies - Our website uses
cookies, session identifiers, JavaScript(tm), and browser detection technology
to provide consumers with a more pleasant online experience. Many browsers
provide consumers with the ability to disable some or all of these technologies.
Disabling them, especially in the case of JavaScript(tm), may prevent you from
viewing some web pages. Note that the cookies we use do not place any personally
identifiable information on your computer. Our site also does not participate in
Ad Networks or use Web Bugs/Web Beacons to track consumer activity.

Confidentiality and Security - The Book
Exchange takes reasonable steps to ensure that your information is protected. On
our website we use industry standard Secure Sockets Layer (SSL) encryption when
collecting your personal information. Our website is hosted in a data center
which makes use of multiple levels of redundant firewalls and database
encryption to protect information. Internally, we limit access to your
information to those employees or agents who we believe have reasonable need to
use the information to provide products or services to you, or to perform their
jobs.

Notifications - When your order is placed on
our website we will send you an email notification. When your order status
changes you may also receive notifications via email. These notifications are
considered part of our service and may not be disabled. We will send the email
but we cannot guarantee delivery. You are responsible for providing a valid
email address and for updating it when your address changes. The Book Exchange
may, depending on the importance and urgency of the notification, choose to
contact you via telephone or postal mail. When doing so we will use the phone
number and/or address associated with your account or transaction.

History - The Book Exchange first
established a privacy policy in June of 2000. We periodically make changes to
the policy to reflect additions or changes to our practices. You may review the
current policy at anytime by returning to this web page. This policy was last
changed on 
<st1:date Year="2004" Day="2" Month="7">
July 2, 2004</st1:date>.

Compliance - This privacy policy
complies ecommerce industry best practice guidelines and with 
<st1:State>
<st1:place>
California</st1:place></st1:State>'s
Privacy Protection Act of 2004. If you have any questions or concerns about this
policy please contact us using the information provided below.
Please direct all privacy
related questions and concerns to the following address:
The Book
Exchange 
ATTN: Privacy Issues 

<st1:Street>
<st1:address>152 Willey Street</st1:address></st1:Street> 

<st1:place>
<st1:City>Morgantown</st1:City>,

<st1:State>WV</st1:State>

<st1:PostalCode>26505</st1:PostalCode></st1:place>

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